Ritesh Assudani, of RAD

"Ritesh A Designs (RAD) is the culmination of a design journey that began with a BCom degree from Ness Wadia College in Pune. After exploring interior design and fashion, I found my true passion in fashion designing and styling. With practical knowledge in stitching, pattern making, and design, I embarked on a freelancing journey, catering to clients through word of mouth. I extended my expertise to celebrity styling in Mumbai, working with notable names including Darshan Rawal, arjun Kapoor, Nawazuddin Siddiqui, Bhuvan Bam, kunal kemmu,Karan Kundra, Prince Narula, and even the legendary Govinda.

After establishing the brand RAD Designer Studio in Bhopal, I received an overwhelming response that led to continuous expansion, making it a complete headquarters for all things design. Our client base spans across overseas locations such as Canada, the US, UK, and Europe. This international outreach inspired me to launch our online platform, radbyritesh.com, allowing us to serve clients from around the globe.

In 2016, RAD was born in Bhopal, my native town, where we established a studio boasting in-house designers, interns, hand and machine embroidery, drafting tables, and sewing machines. RAD is not just a brand; it's a reflection of a design odyssey that has brought together creativity, passion, and dedication under one roof.
Certainly! Here's a write-up that highlights the key aspects of designing, embellishments, silhouette, and more for Ritesh A Designs (RAD) :

*Designing Excellence:*

At Ritesh A Designs (RAD), designing is not merely a process; it's an artistic expression that brings ideas to life. Our design philosophy is rooted in innovation and uniqueness. Each creation is meticulously crafted, capturing the essence of individuality and style. Our in-house designers blend creativity with practicality, ensuring that every design resonates with our clients' visions.

*Embellishments that Elevate:*
Embellishments are the exquisite details that transform a garment into a work of art. At RAD, we believe in the power of embellishments to tell a story. Our skilled artisans meticulously handcraft intricate embellishments that reflect the client's personality and occasion. From delicate beadwork to elaborate embroidery, each piece is a testament to our commitment to luxury and elegance.

*Silhouette Sculpting:*
The silhouette of a garment is its foundation, shaping the overall aesthetic and fit. At RAD, we understand the significance of a well-defined silhouette. Our masterful pattern makers and tailors collaborate to create silhouettes that flatter and enhance the wearer's body. Whether it's a flowing gown or a tailored suit, our silhouettes are designed to make a statement.

*Craftsmanship and Detailing:*
Craftsmanship is at the heart of everything we do. From the initial sketch to the final stitch, every step is executed with precision and passion. Our team of artisans meticulously select fabrics, colors, and textures that complement the design. Intricate hand and machine embroidery add depth and dimension, showcasing our dedication to intricate detailing that sets us apart.

*Global Inspiration, Local Essence:*
RAD draws inspiration from diverse cultures and global trends, infusing them with a touch of local essence. Our designs capture the spirit of wanderlust, transcending borders and resonating with clients worldwide. With a client base spanning across continents, we celebrate the beauty of cultural diversity through our creations.

*Online Elegance:*
The launch of radbyritesh.com marks our commitment to offering a seamless design experience to clients worldwide. Our online platform is an extension of our studio, allowing clients to explore our portfolio, connect with our designers, and place orders with convenience. It's a testament to our dedication to innovation and accessibility.

*From Passion to Fashion:*
Ritesh A Designs (RAD) is not just a brand; it's a journey that began with a passion for design. From humble beginnings to becoming a global force, our evolution is fueled by creativity, dedication, and a relentless pursuit of excellence. Each creation tells a story, and every stitch embodies our love for design.

In essence, Ritesh A Designs (RAD) is a symphony of design, embellishments, silhouettes, and craftsmanship, harmonizing to create timeless pieces that reflect elegance, individuality, and a profound love for the art of fashion.